Posted by Amir Shevat, Google Developers Launchpad Program Manager
With new events, improved courses and an expanded mentorship network - Startup Launch is now Google Developers Launchpad. We’re changing our program name to emphasize how you can use our resources as a launch pad to scale and monetize your app business. Read on to learn about our upcoming events and how you can apply to participate.
Events: Launchpad Week goes global
Launchpad Week, Launchpad’s weeklong in-person bootcamp for early-stage apps, continues to expand, with new 2015 programs planned in Munich, Mexico City, Helsinki, Bogota, and Sydney, to name a few. We’ll also regularly host these events in Tel Aviv, London, Berlin, and Paris.
We kicked off Launchpad Week in Bengaluru, India and Bordeaux, France last month. 32 startups and 80 experts from these communities gathered at Idiom Design Center and Le Node for a week of product, UX, and technology sprints designed to help transform ideas into validated, scalable businesses.
Featured startups from Bengaluru included iReff, an app that helps pre-paid mobile users find the best recharge plan for their specific needs. In Bordeaux, Google Developer Expert David Gageot volunteered as a tech mentor, helping startups “ship early, ship often” through testing and continuous integration.
Events: Google Developers Summits
For later-stage startups, we’re providing some of the best tech experts to help optimize apps for Material Design, Android TV, and Google Cast at two-day Google Developer Summits. At an event in Buenos Aires, Argentina, last week, we had participants such as game developer Etermax, the team behind Trivia Crack. Similar events happened in Kuala Lumpur, Bangkok, and Bengaluru this month, and we’re looking forward to inviting more startups to this program in London, Tokyo, Tel Aviv, and New York in 2015.
Products: Your app, powered by Google
In 2014, we helped over 5,000 developers in 170 countries get their ideas off the ground by providing the infrastructure back-end that allows developers to build incredible products. For example, our program delivered software architecture reviews and Google Cloud Platform credits to help entrepreneurs in the program build businesses that scale with them. Check out how Fansino is using Google Cloud Platform to let artists interact with their fans.
We’ve also expanded our product offer for early-stage startups to include AdWords promotional offers for new accounts. Whatever your monetization plan, we’re making it easy to get started with tools like the new In-app Billing API and instruction from the AdMob team.
Courses: Upskilling you and your app
Starting this month, we’ll offer a virtual curriculum of how Google products can help your startup. We’re kicking things off with new Launchpad Online videos covering Google Analytics - are you observing how your users use your app? How do different promotional channels perform?
The series continues in April 2015 with AdMob products, and will expand with instruction in implementing material design and conducting user research later in the year.
If you can’t wait, we’ve also built courses together with Udacity to take your technical skills to the next level on topics, including Android, Java, Web Fundamentals, and UX.
Apply to get involved
Apply to Google Developers Launchpad program to take advantage of these offers - g.co/launchpad. Here’s to a great launch!
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